/* IP Marketing — estilos del sitio */
:root {
  --ink: #14121F;
  --ink-2: #0E0C17;
  --text: #1B1830;
  --text-2: #3A3550;
  --muted: #55506A;
  --muted-2: #6B6680;
  --on-ink: #FFFFFF;
  --on-ink-2: #C9C4DA;
  --on-ink-3: #A8A2BD;
  --line: #E6E3EF;
  --line-2: #ECEAF2;
  --bg: #F7F6FB;
  --surface: #FFFFFF;
  --surface-2: #F1EFF6;
  --lav: #B9A4EC;
  --accent: #6D4AE0;
  --accent-hover: #5B3DD0;
  --tint: #EEE9FB;
  --tint-ink: #4B32B0;
  --warn: #C2410C;
  --ok: #15803D;
  --radius: 20px;
  --font-display: 'Outfit', system-ui, sans-serif;
  --font-body: 'Figtree', system-ui, sans-serif;
  --wrap: 1200px;
}

*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  margin: 0;
  font-family: var(--font-body);
  font-size: 16px;
  line-height: 1.5;
  color: var(--text);
  background: var(--bg);
  -webkit-font-smoothing: antialiased;
}
img { max-width: 100%; display: block; }
a { color: var(--accent-hover); text-decoration: none; }
a:hover { color: var(--tint-ink); }
h1, h2, h3 { font-family: var(--font-display); font-weight: 600; margin: 0; }
p { margin: 0; }
:focus-visible { outline: 3px solid var(--lav); outline-offset: 3px; border-radius: 6px; }
[hidden] { display: none !important; }

.wrap { max-width: var(--wrap); margin: 0 auto; padding-left: 24px; padding-right: 24px; }
.skip { position: absolute; left: -9999px; }
.skip:focus { left: 16px; top: 16px; z-index: 100; background: #fff; padding: 10px 14px; border-radius: 8px; }

/* Botones */
.btn {
  display: inline-flex; align-items: center; justify-content: center; gap: 8px;
  min-height: 48px; padding: 14px 24px; border-radius: 12px;
  font: 600 16px/1.2 var(--font-body); cursor: pointer; border: 1px solid transparent;
  transition: background .15s, color .15s, border-color .15s, transform .15s;
  text-align: center;
}
.btn:active { transform: translateY(1px); }
.btn-accent { background: var(--accent); color: #fff; }
.btn-accent:hover { background: var(--accent-hover); color: #fff; }
.btn-ghost-dark { border-color: rgba(255,255,255,.28); color: #fff; }
.btn-ghost-dark:hover { border-color: #fff; color: #fff; }
.btn-dark { background: var(--text); color: #fff; }
.btn-dark:hover { background: #000; color: #fff; }
.btn-outline { border-color: var(--text); color: var(--text); }
.btn-outline:hover { background: var(--text); color: #fff; }
.btn-sm { min-height: 44px; padding: 11px 20px; font-size: 15px; border-radius: 10px; }
.btn-block { width: 100%; }

.eyebrow {
  font-size: 13px; letter-spacing: 2.5px; text-transform: uppercase;
  font-weight: 600; color: var(--accent);
}
.on-ink .eyebrow { color: var(--lav); }

/* Encabezado */
.site-header { background: var(--ink); border-bottom: 1px solid rgba(255,255,255,.08); position: sticky; top: 0; z-index: 50; }
.site-header .wrap { display: flex; align-items: center; justify-content: space-between; gap: 16px; min-height: 76px; }
.logo { display: flex; align-items: baseline; gap: 8px; color: var(--lav); }
.logo:hover { color: var(--lav); }
.logo-ip { font: 700 30px/1 var(--font-display); letter-spacing: -1px; }
.logo-txt { font: 600 13px/1 var(--font-display); letter-spacing: 3px; }
.nav { display: flex; align-items: center; gap: 28px; font-size: 15px; }
.nav a { color: #D9D5E8; }
.nav a:hover { color: #fff; }
.nav a[aria-current="page"] { color: #fff; }
.menu-btn {
  display: none; background: none; border: 1px solid rgba(255,255,255,.2); color: #fff;
  width: 44px; height: 44px; border-radius: 10px; cursor: pointer; align-items: center; justify-content: center;
}
.header-cta { display: flex; align-items: center; gap: 12px; }

@media (max-width: 960px) {
  .menu-btn { display: inline-flex; }
  .nav {
    display: none; position: absolute; top: 76px; left: 0; right: 0;
    background: var(--ink); flex-direction: column; align-items: stretch; gap: 0;
    padding: 8px 24px 20px; border-bottom: 1px solid rgba(255,255,255,.08);
  }
  .nav a { padding: 14px 0; border-bottom: 1px solid rgba(255,255,255,.06); font-size: 17px; }
  .menu-abierto .nav { display: flex; }
  .header-cta .btn { display: none; }
}

/* Hero */
.hero { background: var(--ink); color: #fff; }
.hero .wrap { display: flex; flex-wrap: wrap; gap: 56px; align-items: center; padding-top: 88px; padding-bottom: 96px; }
.hero-copy { flex: 1 1 520px; min-width: 0; display: flex; flex-direction: column; gap: 28px; }
.hero h1 { font-size: clamp(38px, 5.2vw, 60px); line-height: 1.05; letter-spacing: -1.5px; }
.hero-lead { font-size: 19px; line-height: 1.6; color: var(--on-ink-2); max-width: 560px; }
.acciones { display: flex; flex-wrap: wrap; gap: 14px; }
.stats { display: flex; flex-wrap: wrap; gap: 40px; padding-top: 20px; border-top: 1px solid rgba(255,255,255,.1); }
.stat { display: flex; flex-direction: column; gap: 4px; }
.stat strong { font: 600 32px/1.1 var(--font-display); }
.stat span { font-size: 14px; color: var(--on-ink-3); }

.preview {
  flex: 1 1 380px; min-width: 0; max-width: 460px; background: #fff; color: var(--text);
  border-radius: var(--radius); padding: 28px; display: flex; flex-direction: column; gap: 20px;
  box-shadow: 0 30px 80px rgba(0,0,0,.35);
}
.preview-top { display: flex; justify-content: space-between; align-items: center; gap: 12px; flex-wrap: wrap; }
.preview-label { font-size: 12px; letter-spacing: 2px; text-transform: uppercase; color: var(--muted-2); font-weight: 600; }
.chip { font-size: 12px; background: var(--tint); color: var(--tint-ink); padding: 6px 10px; border-radius: 999px; font-weight: 600; }
.preview-title { font: 600 22px/1.3 var(--font-display); }
.barras { display: flex; flex-direction: column; gap: 14px; }
.barra-head { display: flex; justify-content: space-between; font-size: 14px; margin-bottom: 6px; }
.barra-head b { font-weight: 600; }
.barra { height: 8px; background: #EEECF4; border-radius: 99px; overflow: hidden; }
.barra i { display: block; height: 100%; background: var(--text); border-radius: 99px; }
.barra i.bajo { background: var(--warn); }
.reco { background: var(--bg); border-radius: 14px; padding: 18px; display: flex; flex-direction: column; gap: 6px; }
.reco small { font-size: 13px; color: var(--muted-2); }
.reco strong { font: 600 20px/1.25 var(--font-display); }

/* Marcas */
.marcas { background: #fff; border-bottom: 1px solid var(--line-2); padding: 72px 0 80px; overflow: hidden; }
.marcas-head { display: flex; flex-direction: column; align-items: center; gap: 14px; text-align: center; margin-bottom: 44px; }
.marcas-titulo { font-size: clamp(24px, 2.6vw, 32px); line-height: 1.2; letter-spacing: -.5px; max-width: 640px; }
.carrusel { display: flex; flex-direction: column; gap: 16px;
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent);
          mask-image: linear-gradient(90deg, transparent, #000 8%, #000 92%, transparent); }
.carrusel-fila { overflow: hidden; }
.carrusel-pista { list-style: none; margin: 0; padding: 0; display: flex; gap: 16px; width: max-content;
  animation: desliza var(--dur, 40s) linear infinite; }
.carrusel-fila.inversa .carrusel-pista { animation-direction: reverse; }
.carrusel:hover .carrusel-pista { animation-play-state: paused; }
@keyframes desliza { from { transform: translateX(0); } to { transform: translateX(calc(-50% - 8px)); } }
.ficha { flex: none; width: 184px; height: 104px; border-radius: 16px; background: var(--bg); border: 1px solid var(--line-2);
  display: flex; align-items: center; justify-content: center; padding: 18px 22px; transition: background .2s, border-color .2s; }
.ficha:hover { background: #fff; border-color: var(--line); }
.ficha img { max-width: 100%; max-height: 64px; width: auto; height: auto; object-fit: contain;
  mix-blend-mode: multiply; border-radius: 6px; }
.ficha .marca-txt { font: 600 17px/1.2 var(--font-display); color: var(--muted); text-align: center; }
@media (max-width: 640px) {
  .marcas { padding: 56px 0 64px; }
  .ficha { width: 148px; height: 88px; padding: 14px 18px; }
  .ficha img { max-height: 54px; }
}
@media (prefers-reduced-motion: reduce) {
  .carrusel { -webkit-mask-image: none; mask-image: none; }
  .carrusel-pista { animation: none; flex-wrap: wrap; justify-content: center; width: auto; padding: 0 24px; }
  .carrusel-pista [aria-hidden="true"] { display: none; }
}

/* Secciones */
.seccion { padding-top: 112px; padding-bottom: 112px; }
.seccion-head { display: flex; flex-wrap: wrap; gap: 24px 32px; justify-content: space-between; align-items: flex-end; margin-bottom: 52px; }
.seccion-head > div { flex: 1 1 520px; display: flex; flex-direction: column; gap: 16px; }
.seccion-head p { flex: 1 1 340px; font-size: 17px; line-height: 1.6; color: var(--muted); }
.h2 { font-size: clamp(32px, 4vw, 44px); line-height: 1.1; letter-spacing: -1px; }
.banda-blanca { background: #fff; border-top: 1px solid var(--line-2); border-bottom: 1px solid var(--line-2); }

.grid-3 { display: flex; flex-wrap: wrap; gap: 24px; }
.grid-3 > * { flex: 1 1 320px; min-width: 0; }
.grid-4 { display: flex; flex-wrap: wrap; gap: 20px; }
.grid-4 > * { flex: 1 1 250px; min-width: 0; }

.card { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 36px; display: flex; flex-direction: column; gap: 20px; }
.card h3 { font-size: 26px; }
.card p { color: var(--muted); line-height: 1.6; }
.card-lista { list-style: none; margin: 0; padding: 20px 0 0; border-top: 1px solid var(--line-2); display: flex; flex-direction: column; gap: 10px; font-size: 15px; }

/* Diagnóstico (bloque en home) */
.diag-band { background: var(--tint); }
.diag-band .wrap { display: flex; flex-wrap: wrap; gap: 56px; align-items: center; padding-top: 104px; padding-bottom: 104px; }
.diag-band .eyebrow { color: var(--tint-ink); }
.diag-copy { flex: 1 1 440px; display: flex; flex-direction: column; gap: 20px; align-items: flex-start; }
.diag-copy p { font-size: 17px; line-height: 1.6; color: #4A4560; }
.pasos { flex: 1 1 520px; list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 16px; }
.paso { background: #fff; border-radius: 16px; padding: 24px 28px; display: flex; gap: 20px; align-items: flex-start; }
.paso-num { font: 600 28px/1 var(--font-display); color: var(--tint-ink); min-width: 40px; }
.paso b { display: block; font-size: 18px; margin-bottom: 6px; }
.paso span { color: var(--muted); line-height: 1.5; }

/* Casos */
.sello { display: inline-flex; align-items: center; gap: 10px; background: #fff; border: 1px solid var(--line); border-radius: 999px; padding: 10px 18px; font-size: 14px; font-weight: 600; }
.caso { border-radius: var(--radius); padding: 36px; display: flex; flex-direction: column; gap: 22px; background: #fff; border: 1px solid var(--line); }
.caso-oscuro { background: var(--ink); border-color: var(--ink); color: #fff; }
.caso-nombre { font: 600 24px/1.2 var(--font-display); }
.caso-rubro { font-size: 14px; color: var(--muted-2); margin-top: 6px; }
.caso-oscuro .caso-rubro { color: var(--on-ink-3); }
.caso-cifra { display: flex; align-items: baseline; gap: 14px; flex-wrap: wrap; }
.caso-cifra strong { font: 600 clamp(48px, 6vw, 64px)/1 var(--font-display); color: var(--tint-ink); letter-spacing: -1px; }
.caso-oscuro .caso-cifra strong { color: var(--lav); }
.caso-cifra span { font-size: 15px; color: var(--muted); }
.caso-oscuro .caso-cifra span { color: var(--on-ink-2); }
.caso-datos { display: flex; gap: 16px; font-size: 15px; }
.caso-datos > div { flex: 1; display: flex; flex-direction: column; gap: 4px; }
.caso-datos small { font-size: 13px; color: var(--muted-2); }
.caso-oscuro .caso-datos small { color: var(--on-ink-3); }
.caso-resumen { border-top: 1px solid var(--line-2); padding-top: 18px; font-size: 15px; color: var(--muted); }
.caso-oscuro .caso-resumen { border-color: rgba(255,255,255,.12); color: var(--on-ink-2); }
.nota { margin-top: 28px; font-size: 13px; color: var(--muted-2); }

/* Planes */
.plan { border: 1px solid var(--line); border-radius: var(--radius); padding: 32px; display: flex; flex-direction: column; gap: 18px; background: #fff; }
.plan-dest { background: var(--ink); border-color: var(--ink); color: #fff; }
.plan-head { display: flex; justify-content: space-between; align-items: center; gap: 8px; }
.plan-nombre { font: 600 22px/1.2 var(--font-display); }
.plan-badge { white-space: nowrap; font-size: 12px; background: var(--lav); color: var(--ink); padding: 5px 10px; border-radius: 999px; font-weight: 600; }
.plan-etiqueta { font-size: 14px; color: var(--muted-2); margin-top: -10px; }
.plan-dest .plan-etiqueta { color: var(--on-ink-3); }
.plan-precio { color: var(--muted-2); }
.plan-dest .plan-precio { color: var(--on-ink-3); }
.plan-precio strong { font: 600 40px/1 var(--font-display); color: var(--text); letter-spacing: -.5px; }
.plan-dest .plan-precio strong { color: #fff; }
.plan ul { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 10px; font-size: 15px; color: var(--text-2); }
.plan-dest ul { color: #D9D5E8; }
.plan li { display: flex; gap: 10px; align-items: flex-start; }
.plan li svg { flex: none; margin-top: 3px; }
.plan .btn { margin-top: auto; }
.planes-nota { margin-top: 32px; font-size: 15px; line-height: 1.6; color: var(--muted); max-width: 820px; }
.reco-alt { border: 1px solid rgba(255,255,255,.14); border-radius: 12px; padding: 16px; }
.reco-alt b { color: #fff; }
.reco-alt p { font-size: 14px; margin-top: 4px; }

/* Ecosistema */
.eco { display: flex; flex-wrap: wrap; gap: 20px; }
.eco > * { flex: 1 1 250px; min-width: 0; }
.eco-card { background: #fff; border: 1px solid var(--line); border-radius: 18px; padding: 28px; display: flex; flex-direction: column; gap: 14px; }
.eco-card h3 { font-size: 22px; }
.eco-card p { color: var(--muted); line-height: 1.55; }
.eco-card a { margin-top: auto; font-weight: 600; min-height: 24px; }
.eco-pausa { background: var(--surface-2); border-style: dashed; border-color: #CFCADE; }
.eco-head { display: flex; justify-content: space-between; align-items: center; gap: 8px; }
.chip-gris { font-size: 12px; background: #fff; color: var(--muted); padding: 5px 10px; border-radius: 999px; font-weight: 600; }

/* Nosotros */
.nosotros .wrap { display: flex; flex-wrap: wrap; gap: 56px; align-items: center; }
.nosotros-foto { flex: 1 1 420px; min-height: 380px; background: #EEECF4; border-radius: var(--radius); display: flex; align-items: center; justify-content: center; color: var(--muted-2); overflow: hidden; }
.nosotros-foto img { width: 100%; height: 100%; object-fit: cover; }
.nosotros-copy { flex: 1 1 460px; display: flex; flex-direction: column; gap: 20px; }
.nosotros-copy h2 { font-size: clamp(30px, 3.6vw, 40px); line-height: 1.12; letter-spacing: -1px; }
.nosotros-copy p { font-size: 17px; line-height: 1.65; color: var(--muted); }
.valores { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 12px; }
.valores li { display: flex; gap: 12px; align-items: flex-start; }
.valores svg { flex: none; margin-top: 3px; }

/* Cierre */
.cierre { background: var(--ink); color: #fff; }
.cierre .wrap { max-width: 900px; text-align: center; display: flex; flex-direction: column; gap: 28px; align-items: center; padding-top: 112px; padding-bottom: 112px; }
.cierre h2 { font-size: clamp(34px, 4.6vw, 52px); line-height: 1.08; letter-spacing: -1.5px; }
.cierre p { font-size: 18px; line-height: 1.6; color: var(--on-ink-2); }
.cierre .acciones { justify-content: center; }

/* Pie */
.pie { background: var(--ink-2); color: var(--on-ink-3); font-size: 14px; }
.pie .wrap { display: flex; flex-wrap: wrap; gap: 32px; justify-content: space-between; padding-top: 48px; padding-bottom: 32px; }
.pie-col { display: flex; flex-direction: column; gap: 10px; }
.pie-col b { color: #fff; font-weight: 600; }
.pie a { color: var(--on-ink-3); }
.pie a:hover { color: #fff; }
.pie-legal { border-top: 1px solid rgba(255,255,255,.08); }
.pie-legal .wrap { display: block; padding-top: 20px; padding-bottom: 28px; }

@media (max-width: 640px) {
  .seccion { padding-top: 80px; padding-bottom: 80px; }
  .hero .wrap { padding-top: 56px; padding-bottom: 64px; gap: 40px; }
  .card, .caso { padding: 28px; }
  .stats { gap: 28px; }
  .acciones .btn { width: 100%; }
  .paso { padding: 20px; gap: 14px; }
}

/* ───────── Diagnóstico ───────── */
.diag { min-height: calc(100vh - 77px); display: flex; flex-direction: column; }
.diag-top { background: #fff; border-bottom: 1px solid var(--line-2); }
.diag-top .wrap { max-width: 760px; padding-top: 20px; padding-bottom: 20px; display: flex; align-items: center; gap: 16px; }
.progreso { flex: 1; height: 6px; background: var(--line-2); border-radius: 99px; overflow: hidden; }
.progreso i { display: block; height: 100%; width: 0; background: var(--accent); border-radius: 99px; transition: width .3s; }
.progreso-txt { font-size: 14px; color: var(--muted-2); min-width: 64px; text-align: right; }
.btn-atras {
  background: none; border: 0; color: var(--text); font: 600 15px var(--font-body); cursor: pointer;
  min-height: 44px; padding: 0 8px; display: inline-flex; align-items: center; gap: 6px; border-radius: 8px;
}
.btn-atras:disabled { opacity: .35; cursor: default; }

.diag-cuerpo { flex: 1; }
.diag-cuerpo > .wrap { max-width: 760px; padding-top: 56px; padding-bottom: 88px; }
.pregunta { display: flex; flex-direction: column; gap: 28px; }
.pregunta h1 { font-size: clamp(28px, 3.6vw, 38px); line-height: 1.15; letter-spacing: -.8px; }
.pregunta .ayuda { color: var(--muted); font-size: 17px; margin-top: -14px; }
.opciones { display: grid; grid-template-columns: repeat(auto-fill, minmax(260px, 1fr)); gap: 12px; }
.opcion {
  display: flex; align-items: center; gap: 14px; text-align: left;
  background: #fff; border: 1.5px solid var(--line); border-radius: 14px; padding: 18px 20px;
  font: 500 16px/1.35 var(--font-body); color: var(--text); cursor: pointer; min-height: 64px;
  transition: border-color .15s, background .15s;
}
.opcion:hover { border-color: #BDB5DA; }
.opcion[aria-pressed="true"] { border-color: var(--accent); background: var(--tint); }
.opcion .marca-check {
  flex: none; width: 22px; height: 22px; border-radius: 6px; border: 1.5px solid #BDB5DA;
  display: flex; align-items: center; justify-content: center; background: #fff;
}
.opcion.radio .marca-check { border-radius: 50%; }
.opcion[aria-pressed="true"] .marca-check { background: var(--accent); border-color: var(--accent); }
.opcion .marca-check svg { opacity: 0; }
.opcion[aria-pressed="true"] .marca-check svg { opacity: 1; }
.opcion small { display: block; color: var(--muted-2); font-size: 14px; margin-top: 2px; }
.pie-pregunta { display: flex; justify-content: flex-end; }

.form { display: grid; gap: 18px; }
.campo { display: flex; flex-direction: column; gap: 8px; }
.campo label { font-weight: 600; font-size: 15px; }
.campo input {
  font: 16px var(--font-body); padding: 14px 16px; border-radius: 12px; border: 1.5px solid var(--line);
  background: #fff; color: var(--text); min-height: 52px;
}
.campo input:focus { border-color: var(--accent); outline: none; box-shadow: 0 0 0 3px var(--tint); }
.campo .error { color: #B42318; font-size: 14px; }
.privacidad { font-size: 13px; color: var(--muted-2); }

/* Resultado */
.resultado { display: flex; flex-direction: column; gap: 28px; }
.res-head { display: flex; flex-direction: column; gap: 14px; }
.res-head h1 { font-size: clamp(30px, 4vw, 42px); line-height: 1.1; letter-spacing: -1px; }
.res-head p { font-size: 17px; color: var(--muted); line-height: 1.6; }
.panel { background: #fff; border: 1px solid var(--line); border-radius: var(--radius); padding: 28px; display: flex; flex-direction: column; gap: 18px; }
.panel h2 { font-size: 22px; }
.hallazgos { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 14px; }
.hallazgos li { display: flex; gap: 12px; align-items: flex-start; line-height: 1.5; }
.hallazgos svg { flex: none; margin-top: 2px; }
.panel-reco { background: var(--ink); border-color: var(--ink); color: #fff; }
.panel-reco .eyebrow { color: var(--lav); }
.panel-reco h2 { font-size: 30px; }
.panel-reco p { color: var(--on-ink-2); line-height: 1.6; }
.reco-precio { font: 600 20px var(--font-display); color: #fff; }
.complementos { list-style: none; margin: 0; padding: 0; display: flex; flex-direction: column; gap: 10px; }
.complementos li { background: rgba(255,255,255,.06); border-radius: 12px; padding: 14px 16px; }
.complementos b { display: block; color: #fff; }
.complementos span { font-size: 14px; color: var(--on-ink-3); }
.estimacion { display: flex; flex-wrap: wrap; gap: 16px; }
.estimacion > div { flex: 1 1 200px; background: var(--bg); border-radius: 14px; padding: 18px; }
.estimacion strong { display: block; font: 600 28px/1.1 var(--font-display); }
.estimacion span { font-size: 14px; color: var(--muted); }
.res-acciones { display: flex; flex-direction: column; gap: 12px; }
.panel-modu { background: var(--tint); border-color: var(--tint); }
.panel-modu .eyebrow { color: var(--tint-ink); }